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Degrees

 The Department of Marketing offers four different degree options to help you meet your career objectives.

BBA in Marketing

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Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

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Full-Time MBA (Market & Customer Management)

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Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century-old established brand.

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MMR-Master of Marketing Research

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Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs. 

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PhD in Marketing

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The PhD Program in Marketing provides students with both strong empirical research skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.

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Latest News

A century ago, Anne Ruth Moore Crawford became the first female graduate from UGA’s business school, then known as the School of Commerce.

In 1922, when Anne Ruth Moore walked out of the University of Georgia with her bachelor of science degree, the world must have felt in full bloom.

Scholarly contributions by the Terry College faculty are an important measure of the college’s impact. This sample of recent research rankings is based on the number of publications appearing in the premier journals in their fields.

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