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Bachelor of Business Administration in Marketing

Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

Curriculum Overview

Our curriculum is future-oriented. Students acquire the broad background of knowledge necessary for continuing professional growth in a changing world that demands highly qualified people for executive positions.

All marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems.

Courses are available in:

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Sales and Sales Management 
  • Marketing Analytics
  • Digital Marketing
  • Social Media
  • International Marketing

4 Year Plan  Marketing Courses

Areas of Emphasis

Professional Selling
  • MARK 4210 Professional Selling and Customer Relationship Management
  • MARK 4220 Sales Force Strategy and Management
  • MARK 4350 Marketing Analytics
    or MARK 4500 Services Marketing
  • MARK 4800 Marketing Internship Cooperative
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
  • Participation in the Terry Sales Competition in the fall or spring.

Completion of these requirements will result in recognition on the student’s official transcript.

Digital Marketing
  • MARK 4600 Integrated Marketing and Brand Communication
  • MARK 4450 Social Media Marketing Strategy
  • MARK 4650 Digital Marketing Analytics
  • MARK 4800 Internship in Digital Marketing
    or departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the marketing major.
    —OR—
    ADPR 5760 Digital and Social Communication Strategies
  • Completion of digital marketing speaker series offered in the fall
  • Participation in digital marketing competition offered in the spring

Completion of these requirements will result in recognition on the student’s official transcript.

 

Positions & Placements

Many marketing graduates move directly into lucrative sales or management training programs, while others continue their studies at the graduate and PhD levels to prepare for academic or professional careers.

This is just a selection of possible careers in marketing and employers of marketing majors. The UGA Career Center provides a more extensive list.

Careers in Marketing

  • Sales and Sales Management
  • Marketing Research
  • Advertising and Promotion 
  • Marketing Services
  • Digital Management
  • Social Media Analyst

Prospective Employers

  • Altria
  • Coca-Cola
  • Cox Communications
  • E&J Gallo
  • Georgia-Pacific
  • The Hartford
  • Hormel 
  • Lilly
  • Marathon Oil
  • Martin Marietta
  • Morgan Stanley
  • Newell Brands
  • State Farm
  • TTI

Latest News

A century ago, Anne Ruth Moore Crawford became the first female graduate from UGA’s business school, then known as the School of Commerce.

In 1922, when Anne Ruth Moore walked out of the University of Georgia with her bachelor of science degree, the world must have felt in full bloom.

Scholarly contributions by the Terry College faculty are an important measure of the college’s impact. This sample of recent research rankings is based on the number of publications appearing in the premier journals in their fields.

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