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Marketing student

Concentration in Marketing

About the Marketing concentration

Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.

Georgia MBAs with a concentration in marketing have accepted jobs with the following companies in recent years: 3M, Becton Dickinson, CharBroil, Dell, E&J Gallo Winery, Georgia-Pacific, Sanofi, and The Home Depot.

Typical job titles

  • Associate Brand Manager
  • Marketing Specialist
  • Market Research Analyst
  • Client Executive

Concentration Path - Marketing

Curriculum

Required Courses (12 hours)

  • MARK 7930: Marketing Planning & Strategy (Fall)
  • MARK 7980: Marketing Analytics & Decision Making (Spring)

Choose two of the following:

  • MARK 7600: Predictive Analytics (Fall)
  • MARK 7720: Advertising and Promotions Management (Fall)
  • MARK 7550: Social Media Marketing and Strategy (Spring)

Suggested Electives (9 hours)

  • ACCT 7600: Financial Statement Analysis (Spring)
  • ECON 7940: Economics of Managing Organizations (Fall & Spring)
  • ECON 7950: Competitive Strategy & Structure (Fall)
  • ENTR 7090: Critical Design Thinking (Spring)
  • ENTR 7510: Developing Successful Business Plans (Fall)
  • ENTR 7525: Managing the Entrepreneurial Venture (Fall & Spring)
  • BUSN 7900: Directed Studies in Financial Modeling
  • LEGL 7050: Negotiations (Fall)
  • MGMT 7011: Leading Evolving Organizations (Fall)
  • MGMT 7130: Designing, Managing, and Improving Supply Chains (Fall)
  • MGMT 7260: Service Operations Management (Spring)

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The Georgia MBA ranks No. 12 among public universities in the U.S., No. 28 among all U.S. business schools and No. 36 in the world, according to The Economist survey released June 22.

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