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Employment Statistics

High demand for high-caliber graduates.

Our MMR program is recognized for its exceptional success in placement. With a long-standing 100% placement rate, companies look to our program for the highest-caliber of marketing researchers, making demand high and salaries competitive. Both client and supplier firms conduct interviews for MMR students and placements are available nationwide.

Recent Placements 

Supplier Firms

  • 84.51
  • ​Bellomy Research
  • Burke
  • Chadwick Martin and Bailey
  • Digitas
  • Directions Research
  • ​InSites Consulting
  • Ipsos
  • Kantar
  • LRA by Deloitte
  • M/A/R/C
  • Material (formerly Lieberman Research, LRW)
  • MMR Research
  • Nielsen
  • Olson-Zaltman
  • Radius Global
  • SKIM
  • The Marketing Workshop
  • TNS

Client Firms

  • Aflac
  • Altria
  • Anheuser-Busch
  • Arby’s
  • Chick-fil-A
  • Duke Energy
  • Eli Lilly
  • Fedex
  • Hanes Brands
  • Hilton Worldwide
  • IHG Hotels
  • Johnson & Johnson Vision Care
  • Kids II
  • MeadWestvaco
  • Newell Rubbermaid
  • The Home Depot
  • Toyota USA
  • TTI Electronics
  • Turner Broadcasting
  • UPS

Typical Job Titles

  • Research Manager
  • Consumer Insights Analyst
  • Consumer Insights Manager
  • Marketing Research Analyst
  • Marketing Analyst
  • Research Consultant
  • Manager – Market and Consumer Insights
  • Senior Consumer Insights Analyst

Latest News

Rob Arnett was a young marketing research associate at Frito-Lay tasked with crunching data on ways to better market Tostitos to hungry consumers.

Last spring, Georgia softball player Mary Wilson Avant was in the same boat as thousands of student-athletes across the country after learning their seasons were shuttered by the COVID-19 virus.

Four professors received 2019 Outstanding Faculty Awards from the Terry College of Business for their contributions to UGA’s teaching, research and public service missions. 

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